WWF Marketing Criteria

In some cases, WWF will partner in business in order to increase positive exposure and fundraising for the WWF conservation mission. WWF Partner Marketing works with companies interested in providing their customers with opportunities to contribute actively to saving nature. We do this by licensing WWF's panda logo and the World Wildlife Fund name for selected products and promotions that increase awareness about WWF and directly engage customers in raising funds for conservation.

We will evaluate the potential relationship on the basis of whether it will: raise funds, gain exposure for WWF's conservation mission, enhance the panda logo image, increase involvement of people in the community, acquire new WWF supporters, Increase current WWF member loyalty, and achieve positive media coverage.

We invite you to view our Web site and submit a written proposal. Please visit http://www.worldwildlife.org/what/partners/index.html