Our living planet needs your help! By participating in the World Wildlife Fund Action Network you will be playing an important role in protecting the Earth from the enormous threats it faces. Decisions made today will have far-reaching effects on which plants and animals survive into the future. Yet decision makers are not hearing enough voices calling for protection of the natural systems on which all life depends. As a result, important laws and programs are at risk. And not enough consumers are using their enormous power to reduce environmental impact and change business behaviors.