Our top priority is the protection of ecoregions identified as having global importance. We also give special attention to rescuing four species groups that require our concerted effort if they are to be saved: tigers, rhinos, whales, and giant pandas. We seek to minimize global threats to these ecoregions and species by engaging the best solutions to problems of unsustainable timber trade, over fishing, toxic chemical release, and global warming.
We limit the number of alerts per month so that members of the World Wildlife Fund's Action Network can be fully attentive to an issue when it arises as an alert. While we recognize that members of World Wildlife Fund's Action Network and WWF might like to suggest an issue, we limit suggestions to field experts and specialists working for World Wildlife Fund.